A common trap small businesses fall into is letting their online presence grow stagnant. I’ve seen businesses set up blogs, Facebook pages, Twitter accounts, and more, only to have those same pages go for months or even years without updates. This is because it’s easy to underestimate how difficult it is to write a post once a day, or even once a week. While their goals are admirable, they aren’t achievable.
But it’s important!
Consistency is one of the most important factors when running a business, especially when it comes to blogging and social media. There is little more telling than a Twitter account that hasn’t been updated since 2016. Customers will think, “This business doesn’t appear to be active. I don’t think they’ll be very responsive if I have a question or need help.” This reflects poorly on you and your business.
How can I be consistent?
It’s important to start small. Set up a routine and add it to your schedule – for instance, in the case of a blog, two short paragraphs each week. If the goal seems too simple, that means it’s just right. The most important factor isn’t quantity, nor is it quality. It’s achievability – and from that follows consistency. Refine this process further by creating templates or outlines to work from. Automate as much as possible – use services like Hootsuite or Buffer to schedule and crosspost to all of your accounts. Once the consistency is the primary goal, momentum, quantity, and quality will follow.
Crossposted to Hook Agency’s blog post entitled, Website Design Tips: Ultimate Guide to Small Business Web Design.